A follow-up from Rogelstad Media

Dana, I Think KissCam Could Be Easier to Package, Pitch and Grow.

After our conversation, I kept thinking about KissCam as more than a familiar arena moment. My read is simple: the recognition is there. The commercial path could be clearer. I built this to show how Rogelstad Media could help make the offer easier for venues, sponsors, licensing partners and media partners to understand and act on.

A note on this page
Not a formal proposal. Just a thoughtful follow-up after our conversation, with a few practical ideas for making KissCam easier to explain, easier to find and easier to sell.
See What I'm Thinking → View Mockups →
Private concept prepared by Trent Rogelstad / Rogelstad Media. Not an official KissCam website.
kisscam.com
KissCam homepage concept
01 — What I See

The Recognition Is There.
The Commercial Path Can Be Clearer.

From the outside, I see a brand with real recognition, but a commercial story that could be easier for buyers to follow.

01 —
People understand KissCam quickly
The moment is immediately familiar. That makes the sales conversation easier to start. The opportunity is not to over-explain the moment. It is to make the business offer around it clearer for buyers who are ready to act.
02 —
Each buyer type needs its own path
A venue director, sponsor manager and licensing partner all have different questions and different approval processes. Right now they land in roughly the same place. Giving each one a direct lane removes real friction from the sales process.
03 —
That is where I think I can help
I help build the commercial web presence, SEO structure, inquiry paths and outreach assets that turn interest into real conversations. That is the work I am proposing. Not a generic website redesign. Commercial packaging, buyer paths and growth infrastructure.
02 — Where I Think I Can Help

Commercial Packaging
and Growth Infrastructure.

I am not approaching this as a website polish project. I am looking at it as a commercial packaging and growth opportunity.

■
A clearer commercial homepage
A homepage that tells the right buyer, in the first few seconds, what KissCam offers, who it helps and what to do next. Page hierarchy, headline clarity and a cleaner call to action make a measurable difference in how buyers respond.
■
Separate paths for each buyer
Venue teams, sponsors, licensing partners and media buyers all have different questions. Separate landing pages let KissCam answer each audience directly instead of asking everyone to sort it out themselves.
■
SEO and content foundation
Page structure, metadata, internal linking, schema cleanup and a simple blog strategy built around commercial search intent. The goal is to turn existing brand attention into inbound conversations instead of traffic that disappears.
■
Tracking and inquiry flow
Clean contact forms, GA4 and GTM setup, lead routing and conversion paths so interest does not disappear into a generic inbox. Know where leads come from, what they looked at and how to follow up.
■
Outreach and pitch assets
Simple one-sheets, sponsor-facing pages, partner emails and landing pages that help start real conversations with venues, sponsors and media partners. Content that works before a sales call and after one.
A focused first sprint could cover
Getting the commercial foundation right
  • Clean partner messaging and page hierarchy
  • Venue, sponsor and licensing paths
  • SEO and content structure
  • GA4 and GTM tracking setup
  • Inquiry flow and lead routing
  • Sponsor-ready one-sheets and outreach assets
03 — The Competitive Moment

Who Is Already
In This Space.

A few established companies are actively selling fan engagement technology to venues and sponsors right now. What they generally lack is a moment people already understand by name. That is where KissCam has a different kind of opening, if the commercial story is packaged clearly enough for buyers to act on it.

Companies competing for the same venue and sponsor budget
Fan Engagement Platforms
CUE Uplause Monterosa Fan of the Match
Well-funded and actively pitching venues and sponsors. Strong on data and technology. No named cultural moment, no consumer brand recognition.
Stadium AR and Live Event Tech
ARound by Stagwell BrandXR Rock Paper Reality
Deployed in major league stadiums. Competing for venue entertainment budgets. Strong on execution. They are strong execution partners, but they are not built around a consumer-recognized moment.
Who KissCam should be selling to
Romance and Relationship Brands
Brands like Bumble, Hinge, Zola and Match spend real money to be associated with romantic public moments. KissCam creates those moments. They are not competitors. They are target sponsors.
Jewelry, Flowers and Gift Categories
Valentine's, proposals, anniversaries and date nights are established sponsorship categories. KissCam has a natural connection to all of them. The sponsorship idea is easy to understand when the offer is packaged clearly.
Sports and Venue Sponsors Looking for Moments
Beer, insurance, finance and automotive brands sponsor live sports specifically to be present during high-attention crowd moments. KissCam is associated with one of the most reliably positive of those moments.
The technology competitors have infrastructure. KissCam has a more immediately understandable moment. The opportunity is connecting that moment to a clearer buyer path before competitors build emotional narratives of their own.
04 — Mockup Directions

What a Partner-Ready
KissCam Could Look Like.

These are not design themes. Each concept shows how KissCam could be presented to a different commercial buyer with a clearer purpose and a clearer next step.

KissCam homepage concept
For: All buyers — commercial front door
Homepage Concept
"The Moment Fans Know. The Partner Platform Brands Can Use." — The commercial front door for KissCam. Orients every buyer type in the first scroll: venue teams, sponsors, licensing partners and media buyers each see a path forward. The page positions KissCam as a partner platform, not just a live-event feature.
KissCam licensing and media page concept
For: Media partners and licensing conversations
Licensing and Media Page
"License the Moment People Already Recognize." — Built for media partners, brand extension conversations and IP licensing inquiries. Explains what can be explored: content partnerships, brand extensions and commercial licensing paths. Gives a licensing director or media buyer a clear picture before agreeing to a first call.
KissCam venue partner page concept
For: Venue entertainment and operations teams
Venue Partner Page
Built for the person who has to pitch KissCam internally before it gets on the calendar. Covers what KissCam adds to the event, how it fits into the existing show, how sponsors can be included and what the next step looks like. Removes the guesswork for the director trying to make the case upstairs.
KissCam sponsor page concept
For: Brand sponsors and partnership managers
Sponsor Page
"Put Your Brand Inside the Moment Fans Remember." — A sponsor sales page, not a platform overview. Covers what sponsors get, where the brand appears, event-day visibility, social and content opportunities and how to start the conversation. Built for the partnership manager who needs to explain the investment to someone above them. Relevant categories: dating apps, jewelry, restaurants, florists, travel and local date-night brands.
05 — Let's Talk

Let's Compare Notes.

Dana, I built this because I enjoyed our conversation and because I think there may be a real opportunity to make KissCam easier to package, pitch and grow. I am not asking you to make a big decision from a webpage. I would just like 30 minutes to walk you through what I saw, hear where I got it right or wrong and see if a focused sprint together would be useful.

Let's Set Up a Call → Review the Mockups
Trent Rogelstad  |  Rogelstad Media  |  hello@rogelstadmedia.com